RADEN SASCHA RUKMANA SOEDIUTOMO

2602208220

Degree Strata 1

Program/Study Program Creativepreneurship

Faculty/School BINUS Business School Undergraduate Program

THESIS TITLE THE INFLUENCE OF AI-BASED TIKTOK FYP ALGORITHM PERSONALIZATION ON FASHION PURCHASE INTENTION: THE MEDIATING ROLE OF FOMO AND PERCEIVED VALUE WITH IMPLICATIONS FOR SUSTAINABLE FASHION