DEBORAH DAFNE JASMINE LIKUMAHWA

2602208391

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

THESIS TITLE THE INFLUENCE OF DIGITAL STORYTELLING ON CONSUMER SUBJECTIVE BONDING THROUGH COGNITIVE ENGAGEMENT AND POSITIVE AFFECTIVE ENGAGEMENT BASED ON CONSUMER ENGAGEMENT THEORY AND AFFECTIVE EVENTS THEORY