FAKHRI ALFAIZ KHAIRAN

2602209040

Degree Strata 1

Program/Study Program Business Management

Faculty/School BINUS Business School Undergraduate Program

THESIS TITLE THE INFLUENCE OF TRUST, PERCEIVED RISK, SOCIAL FACTORS, PRICE, AND SECURITY ON PURCHASE INTENTION AND ITS EFFECT ON PURCHASE BEHAVIOR IN GOLD PURCHASES ON E-COMMERCE PLATFORMS