BINUS @
Greater Jakarta
Bandung
Malang
BINUS Graduation
More
Graduation
Wisuda 76
MATTHEW REY HARYANTO
MATTHEW REY HARYANTO
2602209822
Degree
Strata 1
Program/Study Program
International Business
Faculty/School
BINUS Business School Undergraduate Program
Campus
BINUS
@ Senayan Campus
THESIS TITLE
INVESTIGATING THE MODERATING EFFECT OF BRAND CREDIBILITY ON MASSTIGE FASHION PURCHASING BEHAVIOR: A COMPARATIVE STUDY OF INDONESIAN AND U.S. GEN-Z CONSUMERS