BRYAN SASTRAWIDJAJA

2602213611

Degree Strata 1

Program/Study Program Business Creation

Faculty/School BINUS Business School Undergraduate Program

THESIS TITLE THE EFFECTS OF PRODUCT QUALITY, PERCEIVED PRICE, AND BRAND REPUTATION ON PURCHASE INTENTION OF CUSTOM METAL FABRICATION BUSINESS SPECIALIZING IN STAIR RAILINGS, WINDOW GRILLS, AND GATES IN JAKARTA