BINUS @
Greater Jakarta
Bandung
Malang
BINUS Graduation
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Graduation
Wisuda 70
REGINA FAJAR SITARESMI
REGINA FAJAR SITARESMI
2602214173
Degree
Strata 1
Program/Study Program
Business Management (PJJ)
Faculty/School
BINUS Online Learning
THESIS TITLE
THE INFLUENCE OF STREAMER'S CREDIBILITY, MEDIA RICHNESS, AND INTERACTIVITY ON CUSTOMER'S PERCEIVED RISK AND PURCHASE DECISION IN LIVE STREAMING SHOPPING E-COMMERCE (CASE STUDY ON E-COMMERCE'S CUSTOMERS IN YOGYAKARTA)