REGINA FAJAR SITARESMI

2602214173

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

THESIS TITLE THE INFLUENCE OF STREAMER'S CREDIBILITY, MEDIA RICHNESS, AND INTERACTIVITY ON CUSTOMER'S PERCEIVED RISK AND PURCHASE DECISION IN LIVE STREAMING SHOPPING E-COMMERCE (CASE STUDY ON E-COMMERCE'S CUSTOMERS IN YOGYAKARTA)