AHMAD SYAFIQ YAHYA

2602220081

Degree Strata 1

Program/Study Program Digital Business

Faculty/School BINUS Business School Undergraduate Program

THESIS TITLE THE ROLE OF BRAND TRUST IN MEDIATING THE EFFECT OF CONTENT QUALITY AND SOCIAL MEDIA PROMOTION ON RESERVATION INTENTION AMONG GENERATION Z: A STUDY AT ASTON PEKALONGAN SYARIAH HOTEL & CONFERENCE CENTER