THALITA NABILA PATRA

2602224224

Degree Strata 1

Program/Study Program Marketing Communication

Faculty/School Faculty of Digital Communication and Hotel & Tourism

THESIS TITLE THE INFLUENCE OF PARASOCIAL RELATIONSHIP BETWEEN K-POP IDOLS AND FANS IN INDONESIA THROUGH SOCIAL MEDIA ON PURCHASE INTENTION FOR K-POP PRODUCTS AMONG MEMBERS OF THE SBT MARKET COMMUNITY ON X