BINUS @
Greater Jakarta
Bandung
Malang
BINUS Graduation
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Graduation
Wisuda 76
BRANDON WONGSO
BRANDON WONGSO
2602236344
Degree
Strata 1
Program/Study Program
Global Business Marketing
Faculty/School
BINUS Business School Undergraduate Program
Campus
BINUS
@ Kemanggisan Campus
THESIS TITLE
THE INFLUENCE OF CONTENT MARKETING ON CONSUMER PURCHASE INTENTION IN ONLINE SHOPS AMONG GENERATION Z IN JABODETABEK