NADA NISRINA ZAHRA DEWI

2602238910

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

THESIS TITLE ANALYSIS OF THE INFLUENCE OF PRODUCT QUALITY, SALES PROMOTION, AND E-SERVICE QUALITY ON PURCHASE DECISIONS ON TIKTOK SHOP USERS IN THE GREATER JAKARTA AREA, WITH PURCHASE INTENTION AND IMPULSIVE BUYING AS MEDIATING VARIABLES