YOHANA FRANSISCA PUTRI

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

GPA 3.96

Achievement Summa Cum Laude

THESIS TITLE THE ROLE OF DRINK VALUE ON SUBJECTIVE AND DESCRIPTIVE NORMS AND ITS IMPACT ON BRAND AND LOYALTY : A CASE STUDY ON HERBAL DRINK CONSUMERS IN JAKARTA.