FITRY ENSANIA BR HOMBING

2602242763

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

THESIS TITLE THE INFLUENCE OF BRAND LOVE, SMART SHOPPER SELF-PERCEPTION, AND CUSTOMER REVIEWS ON BEHAVIORAL INTENTION: THE MODERATING ROLE OF UTILITARIAN AND HEDONIC MOTIVATION AMONG GENERATION Z ONLINE TRAVEL AGENT USERS