AISYAH NUR HIDAYAH

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

GPA 3.97

Achievement Summa Cum Laude

THESIS TITLE THE ROLE OF INFLUENCER MARKETING STRATEGY, ELECTRONIC WORD OF MOUTH, AND BRAND CONTENT ON GENERATION Z PURCHASE INTENTION OF LOCAL SKINCARE BRANDS