RIA ANITA

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

GPA 3.91

Achievement Summa Cum Laude

THESIS TITLE THE INFLUENCE OF ONLINE CUSTOMER REVIEWS, ONLINE PRODUCT RATINGS, AND AUGMENTED REALITY (VIRTUAL TRY-ON) FEATURES ON BEAUTY PRODUCT PURCHASING DECISIONS ON THE SHOPEE AND LAZADA APPLICATIONS