DIEDRA DAFFA ISLAMAY UMAIROH

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

GPA 3.96

Achievement Summa Cum Laude

THESIS TITLE THE ROLE OF HUMOR, HEDONIC EXPERIENCE, AND OPINION LEADERSHIP OF BEAUTY INFLUENCERS ON SOCIAL MEDIA TOWARDS INTENTION TO FOLLOW ACCOUNTS AND INTENTION TO PURCHASE PRODUCTS