AFIFAH HIDAYATUL HANIFAH

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

GPA 3.94

Achievement Summa Cum Laude

THESIS TITLE THE INFLUENCE OF SOCIAL CUSTOMER RELATIONSHIP MANAGEMENT ON BRAND TRUST AND CUSTOMER ENGAGEMENT AND ITS IMPACT ON CUSTOMER LOYALTY, SATISFACTION, AND RETENTION IN THE CONSULTANT SERVICES INDUSTRY