ELLISA ADE YUNITA

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

GPA 3.99

Achievement Summa Cum Laude

THESIS TITLE THE EFFECT OF M-SHOPPING SERVQUAL AND PERCEIVED REPUTATION ON ONLINE TRUST AND ITS IMPACT ON PURCHASE INTENTION AT TIKTOK SHOP WITH PERCEIVED RISK AS A MODERATING VARIABLE