LIKAYLA VIZHYARA

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

GPA 3.97

Achievement Summa Cum Laude

THESIS TITLE ANALYSIS OF LOCAL AND INTERNATIONAL BRANDS POSITION USING THE COMPETITIVE PROFILE MATRIX METHOD TO ENHANCE KEY SUCCESS FACTORS IN THE FAST FOOD RESTAURANT INDUSTRY IN INDONESIA