MUHAMMAD YUSUF MUSYAFFA

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

GPA 3.96

Achievement Summa Cum Laude

THESIS TITLE THE IMPACT OF CONTENT MARKETING AND INFLUENCER MARKETING ON BRAND AWARENESS AND PURCHASING DECISIONS (STUDY CASE: SYENA PARFUME)