TSANA SALSABIL ADIBA

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

GPA 3.99

Achievement Summa Cum Laude

THESIS TITLE THE INFLUENCE OF SOCIAL MEDIA MARKETING ACTIVITIES ON COMMUNITY ENGAGEMENT AND LOVEMARK AND THEIR IMPACT ON BRAND LOYALTY OF LOCAL SKINCARE BY GENERATION Z