AYU SRI MUHAROMAH

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

GPA 3.97

Achievement Summa Cum Laude

THESIS TITLE THE INFLUENCE OF CONTENT QUALITY AND BRAND INTERACTIVITY ON CUSTOMER ENGAGEMENT AND BRAND AWARENESS AND ITS IMPACT ON PURCHASE INTENTION OF THE PRODUCTS OF PERUM PERURI