PRAJIATI RAHMAWATI FAJRIN

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

Campus Binus Online Learning

GPA 3.99

Achievement Summa Cum Laude

THESIS TITLE THE IMPACT OF SCARCITY MESSAGES AND FEAR OF MISSING OUT ON IMPULSIVE BUYING IN LIVE STREAMING E-COMMERCE