IKA SAFITRIANA

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

GPA 3.97

Achievement Summa Cum Laude

THESIS TITLE THE INFLUENCE OF DIGITAL MARKETING AND LIFESTYLE ON RELATIONSHIP MARKETING AND ITS IMPACT ON PURCHASE DECISIONS FOR HONDA CARS AT THE IKM HONDA HASYIM ASHARI DEALER IN JAKARTA