AMALIA SUSANTI

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

GPA 3.92

Achievement Summa Cum Laude

THESIS TITLE ANALYSIS OF THE INFLUENCE OF AUGMENTED REALITY (AR) TECHNOLOGY ON PURCHASING DECISIONS FOR COSMETIC PRODUCTS IN E-COMMERCE: IMPLEMENTATION OF TECHNOLOGY ACCEPTANCE MODEL (TAM) AND THEORY PLANNED BEHAVIOR (TPB)