ARNETTA ANGIE KURNIAWAN

2602559702

Degree Strata 2

Program/Study Program Business Management

Faculty/School BINUS Business School Master Program

THESIS TITLE THE EFFECT OF SOCIAL MEDIA ADVERTISING VALUE, NARRATIVE TRANSPORTATION, PERCEIVED ENTERTAINMENT, AND PERCEIVED TRUST ON SUBSCRIPTION INTENTION THROUGH VALUE CO-CREATION AMONG GEN Z IN CHINESE MICRO DRAMA ADVERTISING