DHAFIN MAHDI YUSRAN HAYURIZKI ABDULABIB

2602559822

Degree Strata 2

Program/Study Program Business Management

Faculty/School BBS Master Program

THESIS TITLE The Influence of Hedonic Motivation in the Roblox Ecosystem: An HMSAM-Based Analysis of Joy, Control, and Curiosity on Immersion and Continuous Intention, Mediated by Satisfaction