ALEAH PRAMESWARI KALYANA MERKADEA PURNOMO

2602571595

Degree Strata 2

Program/Study Program Master of Communication

Faculty/School Graduate Program

THESIS TITLE THE EFFECT OF HOST PERFORMANCE, PRICE PERCEPTION, EMOTIONAL EUPHORIA, AND QUALITY VALUE ON THE IMPULSIVE BUYING BEHAVIOR OF GENERATION Z CONSUMERS IN BUYING PRELOVED FASHION PRODUCTS ON LIVE SHOPPING TIKTOK IN INDONESIA