ISTIA AYU HADIYATI

2602625250
Degree Strata 2
Program/Study Program Communication
Faculty/School Graduate Program
GPA 4.00
Achievement BINUS Award of Excellence, Summa Cum Laude, Wisudawan Terbaik
THESIS TITLE PARASOCIAL INTERACTION AND SOCIAL PRESENCE AS MEDIATORS OF IMPULSIVE PURCHASE IN TIKTOK LIVE STREAMING COMMERCE: THE ROLES OF SOCIAL ATTRACTION, FEAR OF MISSING OUT, NARRATIVE INVOLVEMENT, AND TELEPRESENCE