ELISSA CATALIA

Degree Strata 2

Program/Study Program Communication

Faculty/School Graduate Program

GPA 3.99

Achievement Summa Cum Laude

THESIS TITLE THE INFLUENCE OF REELS INSTAGRAM CONTENT, FOMO, AND SELF-ESTEEM ON LOIS JEANS' ONLINE PURCHASE DECISIONS: A SURVEY STUDY WITH ONLINE PURCHASE INTENTION AS A MEDIATING VARIABLE AMONG GENERATION Z