KATARINA WULANDARI

Degree Strata 2

Program/Study Program Management

Faculty/School BINUS Business School Master Program

GPA 3.91

Achievement Summa Cum Laude

THESIS TITLE ANALYSIS AND STRATEGY FOR IMPROVING MULTIGUNA TELEMARKETING PRODUCTIVITY THROUGH A DMAIC, CRM, AND ADKAR APPROACH: A CASE STUDY OF PT ASTRA SEDAYA FINANCE (ACC)