FRANSISCO XAVERIO HERMAN

Degree Strata 2

Program/Study Program Management

Faculty/School BINUS Business School Master Program

GPA 3.93

Achievement Summa Cum Laude, Wisudawan Terbaik

THESIS TITLE HYPER-PERSONALIZATION AND CONSUMER AVOIDANCE BEHAVIOR IN PAID SOCIAL MEDIA ADVERTISING: A GENERATIONAL ANALYSIS IN JAKARTA