ZULFA FAUZIAH RACHMAHENI

2702347742

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

THESIS TITLE THE INFLUENCE OF SOCIAL MEDIA MARKETING AND E-WOM ON BRAND IMAGE AND PURCHASE INTENTION RELATED TO SKINCARE PRODUCTS IN JABODETABEK: CASE OF GEN Z WOMEN