BERNANDIKA SHAFIRA PUSPA NIRMALA WIDYAYANTI

2702355864

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

THESIS TITLE THE INFLUENCE OF INFLUENCER MARKETING AND ELECTRONIC WORD OF MOUTH ON PURCHASE INTENTION OF COSMETIC PRODUCTS IN MODERN SOCIETY: THE MEDIATING ROLE OF BRAND EQUITY