WAHYU AI'SYIA UMARIYA

2702364780

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

Campus BULC Malang

THESIS TITLE THE ROLE OF CUSTOMER RELATIONSHIP MANAGER (CRM) IN IMPROVINGCUSTOMER SATISFACTION, CUSTOMER LOYALTY, COMPETITIVEADVANTAGE IN THE DIGITAL ERA AT PT BANK TABUNGAN NEGARA(PERSERO) TBK