WAHYU AI'SYIA UMARIYA

2702364780

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

THESIS TITLE THE ROLE OF CUSTOMER RELATIONSHIP MANAGER (CRM) IN IMPROVINGCUSTOMER SATISFACTION, CUSTOMER LOYALTY, COMPETITIVEADVANTAGE IN THE DIGITAL ERA AT PT BANK TABUNGAN NEGARA(PERSERO) TBK