HERBET RONALDO PAKPAHAN

2702365921

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

THESIS TITLE THE MODERATING EFFECT OF CHRONOTYPE ON PURCHASE INTENTION IN MOBILE GAME APPLICATIONS: THE ROLE OF ADDICTION, LOYALTY, AND NEGATIVE E-WOM AMONG USERS IN JABODETABEK