ASRI FADISHA CHAIRINA YANUAR

2702367044

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

THESIS TITLE THE INFLUENCE OF DIGITAL STORYTELLING ON SOCIAL INFLUENCE, BRAND IMAGE, AND THE INCREASE IN PURCHASE INTENTION AMONG MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMES) IN JAKARTA'S CULINARY INDUSTRY