YASMIN AULIA TAHIR

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

GPA 3.95

Achievement Summa Cum Laude

THESIS TITLE THE INFLUENCE OF SOCIAL MEDIA MARKETING ON OFFLINE CUSTOMER PURCHASE INTENTIONS AT COFFEE SHOPS THROUGH ATTITUDE TOWARD PRODUCT AND BRAND AWARENESS IN Z GENERATION