INTAN RIZKI YULIANI

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

Campus Binus Online Learning

GPA 3.94

Achievement Summa Cum Laude

THESIS TITLE THE ROLE OF TIKTOK SOCIAL MEDIA CONTENT IN SHAPING PURCHASE INTENTION OF GENERATION Z IN JABODETABEK AREA