SALMA SHABIRAH NURBUWAT

2702369762

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

Campus BULC Bandung

THESIS TITLE THE INFLUENCE OF SOCIAL MEDIA MARKETING ON OFFLINE CUSTOMER PURCHASE INTENTIONS AT COFFEE SHOPS THROUGH ATTITUDE TOWARD PRODUCT AND BRAND AWARENESS IN Z GENERATION