WANDA WAHIDAH MASYKURIYAH

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

Campus Binus Online Learning

GPA 3.98

Achievement Summa Cum Laude

THESIS TITLE THE INFLUENCE OF K-POP IDOL BRAND AMBASSADORS AND BRAND IMAGE ON PURCHASE INTENTION OF SNACK PRODUCTS