ANDI BUDIANSYAH

2702416361

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

Campus BULC Palembang

THESIS TITLE THE INFLUENCE OF COUNTRY OF ORIGIN, CELEBRITY ENDORSER, ELECTRONIC WORD OF MOUTH AND PRICE PERCEPTION ON THE PURCHASE DECISION OF KOREAN SKINCARE PRODUCTS BY GENERATION Z IN SURABAYA