ANNISA SEKAR AYU ARISY

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

GPA 3.91

Achievement Summa Cum Laude

THESIS TITLE THE IMPACT OF INFLUENCER ENDORSEMENT AND CONTENT MARKETING ON THE PURCHASE INTENSION OF BEAUTY PRODUCTS AMONG GENERATION Z TIKTOK USERS