AIDA IZZATI UTAMI

2702434383

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

THESIS TITLE THE EFFECT OF E-WOM INFORMATION USEFULNESS ON THE TIKTOK PLATFORM ON PURCHASE INTENTION MEDIATED BY INFORMATION ADOPTION: A CASE STUDY OF SKINCARE IN JABODETABEK