FARAH TAFRIJIYAH PAHLEVI

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

GPA 3.92

Achievement Summa Cum Laude

THESIS TITLE THE ROLE OF LIVE SHOPPING ACTIVITY, ANCHOR CHARACTERISTICS, TIME PRESSURE, AND CONSUMER VULNERABILITY ON IMPULSE BUYING IN LIVE SHOPPING