ARDI RAHMADANI

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

Campus BULC Bandung

GPA 3.95

Achievement Summa Cum Laude

THESIS TITLE THE INFLUENCE OF GAMIFICATION ON BRAND AWARENESS AND CUSTOMER LOYALTY THROUGH PERCEIVED USEFULNESS AND CUSTOMER ENGAGEMENT BASED ON THE TECHNOLOGY ACCEPTANCE MODEL (TAM)