TIARA MONITA SITORUS

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

GPA 3.96

Achievement Summa Cum Laude

THESIS TITLE THE INFLUENCE OF EWOM IN SOCIAL MEDIA MARKETING ON INFORMATION USEFULNESS AND ACCEPTANCE AND THE IMPACT ON PURCHASE INTENTION OF LOCAL PERFUME PRODUCTS IN INDONESIA