WINDY RISNAWATI

2702458950

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

Campus BULC Bekasi

THESIS TITLE THE INFLUENCE OF AI INFLUENCER ON BRAND EVANGELISM THROUGH BRAND FIDELITY AND BRAND IMAGE BASED ON THE STIMULUS-ORGANISM-RESPONSE (S-O-R) THEORY