ADINDA KANISA PUTRI

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

GPA 3.98

Achievement Summa Cum Laude

THESIS TITLE THE INFLUENCE OF SOCIAL MEDIA MARKETING ACTIVITIES ON PURCHASE INTENTION AND E-WOM OF INDONESIAN SUSTAINABLE LOCAL BEAUTY PRODUCTS BY GENERATION Z CONSUMERS THROUGH PERCEIVED VALUE AND PERCEIVED QUALITY