ROFI'AH NAFI'AH

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

GPA 3.91

Achievement Summa Cum Laude

THESIS TITLE THE IMPACT OF AI INFLUENCER ON PURCHASE INTENTION THROUGH BRAND AWARENESS, TRUST IN BRANDED POSTS, AND BRAND LOVE BASED ON STIMULUS-ORGANISM-RESPONSE THEORY