LITTA OKSIVIA AL MUSBON

2702470086

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

THESIS TITLE THE INFLUENCE OF DEMAND, CONVENIENCE, INTERACTIVITY, PLAYFULNESS, AND ATTRACTIVENESS ON IMPULSIVE BUYING MEDIATED BY PERCEIVED ENJOYMENT AMONG GENERATION Z IN PURCHASING FASHION PRODUCTS THROUGH TIKTOK SHOP IN JAKARTA